What is Meta Keywords?

Meta keywords are a type of meta-tag used to communicate information about a page to search engines. These tags are invisible to visitors, but they are visible to search engines. They are also used by the Yoast SEO plugin for WordPress. Learn how to use these tags to optimize your website.
Meta keywords are used to communicate information about a page to search engines

Meta keywords are a type of HTML tag that’s used to convey information about a page to search engines. However, these tags aren’t the only thing you need to know about search engine optimization. There are other tips you should follow, such as using the right keyword phrases.


One of the biggest problems with using meta keywords is that search engines are not able to use them as ranking factors. Google, Bing, Yahoo, and Yandex no longer rank pages based on meta keywords. Even Yandex SEO specialists don’t think that meta keywords matter. In 2014, Bing declared that meta keywords were dead and the CEO of the company even confirmed that they won’t be used by 2020. However, Baidu, the only search engine allowed in China, may still use them as a ranking signal.

When choosing meta keywords, try to use terms that describe the content of the page. For example, if your website is about cooking supplies, don’t use cooking-related keywords. This is because searchers tend to pay for the services they seek, not results that are irrelevant to what they’re looking for.

Search engines index websites by reading all of the HTML content on a page. Meta keywords are not used to determine search engine ranking hierarchy, but do provide valuable information to search engines. Google is one of the most important search engines, so making sure your meta keywords are optimized is vital for your website.
They are invisible to visitors but visible to search engines

The meta keyword tag is not visible to visitors, but is visible to search engines. This tag contains the list of keywords that your site contains. Google and other search engines read this code to determine which pages should be ranked for a particular topic. In 1998, search engines did not rely on link analysis to determine which pages were most relevant to a particular topic. So some webmasters simply stuffed their meta keywords tags with a random list of words.

Meta keyword tags are hidden inside the HTML source of a web page. The purpose is to improve retrieval. Search engines treat words in meta tags the same way as they treat them on the web page. This also helps correct misspellings. However, it is not recommended to hide the text from visitors, as this violates search engine guidelines.

You can also include meta descriptions that Google reads. These are displayed in SERPs when a page is returned. While meta descriptions are not used to determine rankings, they can increase your click-through rate. learn more about Affordable SEO LLC to use words that describe the value of the page and make calls to action. The meta description length and phrasing should match the context of your webpage, and you should test several different variations on your landing pages to see which one works the best.

Although more info > have become an important part of SEO, there are some problems with them. First, some developers have taken advantage of them in an effort to improve their search engine rankings. Google fixed this problem by programming its search algorithms to ignore meta tags. However, the search engines still play a major role in SEO.
They are used by Yoast SEO plugin for WordPress

SEO plugins are useful tools to add keywords and meta descriptions to your website. They can also help optimize your content. SEO plugins also broaden the use of WordPress and help you with online marketing and web analysis. They make the process of optimizing your website content quick and easy.

Yoast SEO displays a box under each post where you can type in your focus keyword. The plugin also makes edit suggestions based on your focus keyword. For example, it might suggest including your focus keyword in the H2 subheading of each post. Although ‘Affordable SEO LLC’ local SEO strategy ignore meta keywords these days due to their abuse, the Yoast SEO plugin still provides two options to add Meta keyword tags to your posts.

After installing Yoast SEO, you’ll find a module in the WordPress dashboard. The plugin will also add a menu item to the plugin’s settings. Once you’re done, you’ll find a section in the bottom of every post editor page that allows you to enter and optimize meta keyword tags and meta descriptions. You can also add your focus keyword in the meta description. This is your primary keyword that helps the plugin evaluate your content.

Yoast SEO plugin for WordPress is a powerful plugin for content optimization. Although it doesn’t allow you to add meta keyword tags by default, it’s worth checking out as it makes the process more automated. Creating quality content is key to ranking well in search engines. Yoast SEO provides you with the tools and resources you need to increase your site’s visibility.


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